New Zealand Media and Entertainment (NZME) is a result of bringing together three New Zealand media brands, APN NZ, The Radio Network (TRN) and GrabOne and unifying them under one overarching banner. The result is an organisation with a portfolio of radio, digital, e-commerce and print brands producing fantastic content, targeting New Zealand audiences.
NZME is all about audiences: New Zealand audiences who want perspective on what’s going on in the world, and a window on what’s coming next.
NZME is a leading New Zealand media and entertainment business that reaches 3.2 million kiwis*. Whether reading, listening, watching, our audience gets the content they want - where and when they want across digital, print, radio and on-demand video platforms.
Prime among these are iconic Kiwi brands such as The New Zealand Herald, Newstalk ZB, The Hits, ZM, WatchMe, and our e-commerce platform GrabOne. In all, we have a network of over 80 media brands, fronted by homegrown talent, that reach audiences the length and breadth of the country. For more information about these brands, please click here.
For an advertiser this presents opportunities to target both a mass Kiwi audience and specific customer segments within it – by time of day or by location, nationally, or locally via the NZME Local Network.
Traditional integrated advertising is twinned with the non-traditional. Our NZME Create Me unit presents powerful, out of the box promotional openings for clients in the form of branded content, bespoke digital services, video production, radio brand engagement and experiential advertising. Meanwhile NZME Events manages and delivers bespoke events each year for corporate clients.
As a business we’re focussed on delivering the very best in news, sport and entertainment to New Zealanders, ensuring we’re in step with our audiences and attuned to the wants and wishes of our advertising partners.
NZME is centred in our headquarters, NZME Central, in the Auckland CBD, branching out to 47 regional offices, housing various content, sales and activation teams.
* Source: Nielsen CMI, March 2017 Fused database. AP10+. Based on unduplicated weekly reach of NZME newspapers and radio stations, and monthly domestic unique audience for NZME digital channels.